JOUR 3201 is also offered in Spring 2025
JOUR 3201 is also offered in Fall 2024
JOUR 3201 is also offered in Spring 2024
JOUR 3201 is also offered in Fall 2023
JOUR 3201 is also offered in Summer 2023
JOUR 3201 is also offered in Spring 2023
JOUR 3201 is also offered in Fall 2022
JOUR 3201 is also offered in Summer 2022
JOUR 3201 is also offered in Spring 2022
JOUR 3201 is also offered in Fall 2021
JOUR 3201 is also offered in Summer 2021
Summer 2023 | JOUR 3201 Section 001: Principles of Strategic Communication (82298)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Delivery Mode
Online Course
- Enrollment Requirements:
- Jour 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program
- Times and Locations:
Regular Academic Session
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (27 of 35 seats filled)
- Also Offered:
- Course Catalog Description:
- Strategic communication has been growing rapidly in the past two decades. In this course, you will be introduced to the two major fields of strategic communication, namely public relations and advertising. You will get fundamental understanding about the main theories, methods, and practices of strategic communication and engage with questions about the profession's roles in society. Through the activities and assignments, you will gain entry-level skills such as handling consumer insights data, preparing creative briefs, designing ads headlines or thumbnails, and drafting campaign planning documents. These materials will help you build your strategic communication portfolio and explore your career paths and goals. prereq: [JOUR 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Media & Information major or Media & Information minor or approved BIS/IDIM/ICP program]
- Class Description:
Jour 3201 is a rigorous, content-‐heavy context course designed to introduce professional journalism students to strategic communications. The curriculum is designed to provide students with a fundamental awareness and understanding of strategic communication theory and methods, which will prepare them for their advanced coursework in Advertising and Public Relations. Additionally, this course is designed as a survey of the career field so that students can both gain important understandings of how the various practice areas work together, as well as determine which track (advertising or public relations) best suits their own career goals. The class uses both lecture and discussion to advance the curriculum. Students are expected to complete reading assignments, stay abreast of industry news and trends, and actively participate in class discussions.
View full course profile here: JOUR 3201
- Workload:
Weekly Quizzes
Midterm and Final Exams
Group Assignments
Agency or Department Review
Case Study Analysis
Diversity, Multicultural, or Global Campaign Case Study
- Interactive Individual Assignments
- Textbooks:
- https://bookstores.umn.edu/course-lookup/82298/1235
- Instructor Supplied Information Last Updated:
- 7 May 2015
ClassInfo Links - Summer 2023 Journalism & Mass Communicat Classes