2 classes matched your search criteria.

Spring 2022  |  JOUR 3201 Section 001: Principles of Strategic Communication (52491)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Delivery Mode
Enrollment Requirements:
Jour 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program
Times and Locations:
Regular Academic Session
 
01/18/2022 - 05/02/2022
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Closed (55 of 55 seats filled)
Also Offered:
Course Catalog Description:
So, you have declared your journalism major and selected the strategic communication track? Or maybe, you are studying something completely different, but you have heard that advertising and public relations are great fields to work in? In this class, we will foster career exploration as you learn about key areas of advertising and public relations (history, theory, ethics, etc). In the second half of the class, you will take a journey from media consumer to strategic planner as you create a strategic communication campaign as part of a project that will start off your strategic communication portfolio. prereq: [Jour 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program]
Class Description:

Jour 3201 is a rigorous, content-­â€heavy context course designed to introduce professional journalism students to strategic communications. The curriculum is designed to provide students with a fundamental awareness and understanding of strategic communication theory and methods, which will prepare them for their advanced coursework in Advertising and Public Relations. Additionally, this course is designed as a survey of the career field so that students can both gain important understandings of how the various practice areas work together, as well as determine which track (advertising or public relations) best suits their own career goals. The class uses both lecture and discussion to advance the curriculum. Students are expected to complete reading assignments, stay abreast of industry news and trends, and actively participate in class discussions.

View full course profile here: JOUR 3201

Workload:

  • Weekly Quizzes

  • Midterm and Final Exams

  • Group Assignments

  • Agency or Department Review

  • Case Study Analysis

  • Diversity, Multicultural, or Global Campaign Case Study

  • Interactive Individual Assignments
Textbooks:
https://bookstores.umn.edu/course-lookup/52491/1223
Instructor Supplied Information Last Updated:
7 May 2015

Spring 2022  |  JOUR 3201 Section 002: Principles of Strategic Communication (53360)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
Delivery Mode
Enrollment Requirements:
Jour 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program
Times and Locations:
Regular Academic Session
 
01/18/2022 - 05/02/2022
Mon, Wed 11:15AM - 12:30PM
UMTC, East Bank
Murphy Hall 130
Enrollment Status:
Closed (56 of 56 seats filled)
Also Offered:
Course Catalog Description:
So, you have declared your journalism major and selected the strategic communication track? Or maybe, you are studying something completely different, but you have heard that advertising and public relations are great fields to work in? In this class, we will foster career exploration as you learn about key areas of advertising and public relations (history, theory, ethics, etc). In the second half of the class, you will take a journey from media consumer to strategic planner as you create a strategic communication campaign as part of a project that will start off your strategic communication portfolio. prereq: [Jour 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program]
Class Notes:
http://classinfo.umn.edu/?sjkatz+JOUR3201+Spring2016
Class Description:

Jour 3201 is a rigorous, content-­â€heavy context course designed to introduce professional journalism students to strategic communications. The curriculum is designed to provide students with a fundamental awareness and understanding of strategic communication theory and methods, which will prepare them for their advanced coursework in Advertising and Public Relations. Additionally, this course is designed as a survey of the career field so that students can both gain important understandings of how the various practice areas work together, as well as determine which track (advertising or public relations) best suits their own career goals. The class uses both lecture and discussion to advance the curriculum. Students are expected to complete reading assignments, stay abreast of industry news and trends, and actively participate in class discussions.

View full course profile here: JOUR 3201

Workload:

  • Weekly Quizzes

  • Midterm and Final Exams

  • Group Assignments

  • Agency or Department Review

  • Case Study Analysis

  • Diversity, Multicultural, or Global Campaign Case Study

  • Interactive Individual Assignments
Textbooks:
https://bookstores.umn.edu/course-lookup/53360/1223
Instructor Supplied Information Last Updated:
7 May 2015

ClassInfo Links - Spring 2022 Journalism & Mass Communicat Classes

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