2 classes matched your search criteria.

Spring 2023  |  JOUR 3201 Section 001: Principles of Strategic Communication (51710)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Delivery Mode
Online Course
Enrollment Requirements:
Jour 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program
Times and Locations:
Regular Academic Session
 
01/17/2023 - 05/01/2023
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Open (58 of 60 seats filled)
Also Offered:
Course Catalog Description:
Strategic communication has been growing rapidly in the past two decades. In this course, you will be introduced to the two major fields of strategic communication, namely public relations and advertising. You will get fundamental understanding about the main theories, methods, and practices of strategic communication and engage with questions about the profession's roles in society. Through the activities and assignments, you will gain entry-level skills such as handling consumer insights data, preparing creative briefs, designing ads headlines or thumbnails, and drafting campaign planning documents. These materials will help you build your strategic communication portfolio and explore your career paths and goals. prereq: [JOUR 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Media & Information major or Media & Information minor or approved BIS/IDIM/ICP program]
Class Description:

Jour 3201 is a rigorous, content-­â€heavy context course designed to introduce professional journalism students to strategic communications. The curriculum is designed to provide students with a fundamental awareness and understanding of strategic communication theory and methods, which will prepare them for their advanced coursework in Advertising and Public Relations. Additionally, this course is designed as a survey of the career field so that students can both gain important understandings of how the various practice areas work together, as well as determine which track (advertising or public relations) best suits their own career goals. The class uses both lecture and discussion to advance the curriculum. Students are expected to complete reading assignments, stay abreast of industry news and trends, and actively participate in class discussions.

View full course profile here: JOUR 3201

Workload:

  • Weekly Quizzes

  • Midterm and Final Exams

  • Group Assignments

  • Agency or Department Review

  • Case Study Analysis

  • Diversity, Multicultural, or Global Campaign Case Study

  • Interactive Individual Assignments
Textbooks:
https://bookstores.umn.edu/course-lookup/51710/1233
Instructor Supplied Information Last Updated:
7 May 2015

Spring 2023  |  JOUR 3201 Section 002: Principles of Strategic Communication (52511)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Class Attributes:
Delivery Mode
Online Course
Enrollment Requirements:
Jour 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Mass Comm major or Mass Comm minor or approved BIS/IDIM/ICP program
Times and Locations:
Regular Academic Session
 
01/17/2023 - 05/01/2023
Mon, Wed 09:45AM - 11:00AM
UMTC, East Bank
Murphy Hall 130
Enrollment Status:
Open (55 of 60 seats filled)
Also Offered:
Course Catalog Description:
Strategic communication has been growing rapidly in the past two decades. In this course, you will be introduced to the two major fields of strategic communication, namely public relations and advertising. You will get fundamental understanding about the main theories, methods, and practices of strategic communication and engage with questions about the profession's roles in society. Through the activities and assignments, you will gain entry-level skills such as handling consumer insights data, preparing creative briefs, designing ads headlines or thumbnails, and drafting campaign planning documents. These materials will help you build your strategic communication portfolio and explore your career paths and goals. prereq: [JOUR 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Media & Information major or Media & Information minor or approved BIS/IDIM/ICP program]
Class Notes:
http://classinfo.umn.edu/?sjkatz+JOUR3201+Spring2016
Class Description:

Jour 3201 is a rigorous, content-­â€heavy context course designed to introduce professional journalism students to strategic communications. The curriculum is designed to provide students with a fundamental awareness and understanding of strategic communication theory and methods, which will prepare them for their advanced coursework in Advertising and Public Relations. Additionally, this course is designed as a survey of the career field so that students can both gain important understandings of how the various practice areas work together, as well as determine which track (advertising or public relations) best suits their own career goals. The class uses both lecture and discussion to advance the curriculum. Students are expected to complete reading assignments, stay abreast of industry news and trends, and actively participate in class discussions.

View full course profile here: JOUR 3201


Workload:

  • Weekly Quizzes

  • Midterm and Final Exams

  • Group Assignments

  • Agency or Department Review

  • Case Study Analysis

  • Diversity, Multicultural, or Global Campaign Case Study

  • Interactive Individual Assignments
Textbooks:
https://bookstores.umn.edu/course-lookup/52511/1233
Instructor Supplied Information Last Updated:
7 May 2015

ClassInfo Links - Spring 2023 Journalism & Mass Communicat Classes

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