MKTG 6052 is also offered in Spring 2025
MKTG 6052 is also offered in Spring 2024
MKTG 6052 is also offered in Summer 2023
MKTG 6052 is also offered in Spring 2023
Spring 2024 | MKTG 6052 Section 050: Marketing Analytics: Managerial Decisions (56839)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person
- Class Attributes:
Online Course
- Enrollment Requirements:
- CSOM graduate student
- Times and Locations:
First Half of Term
UMTC, West Bank
Carlson School of Management 1-147
UMTC, West Bank
Carlson School of Management 1-147
UMTC, West Bank
Carlson School of Management 1-147
- Enrollment Status:
Open (45 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Modern marketers use data to drive decisions. This course teaches students a suite of statistics analytic tools to make strategic decisions. Focusing on learning how to apply specific analytic tools to different managerial challenges, students will learn how to leverage data to perform market analyses, segmentation and targeting, customer value assessment, brand management, new product development, among other tasks. Students will be able to apply the learned skills to their work immediately to produce data-driven insights and develop strategic recommendations. The course is also helpful for students who are interested in STEM to improve their stats modeling and other relevant skills.
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/56839/1243
ClassInfo Links - Spring 2024 Marketing Classes