Spring 2023  |  MKTG 6052 Section 050: Marketing Analytics: Managerial Decisions (57270)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Class Attributes:
Online Course
Enrollment Requirements:
CSOM graduate student
Times and Locations:
First Half of Term
 
02/11/2023
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 2-224
 
02/18/2023
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 2-224
 
02/25/2023
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 2-224
Enrollment Status:
Open (19 of 48 seats filled)
Also Offered:
Course Catalog Description:
Modern marketers use data to drive decisions. This course teaches students a suite of statistics analytic tools to make strategic decisions. Focusing on learning how to apply specific analytic tools to different managerial challenges, students will learn how to leverage data to perform market analyses, segmentation and targeting, customer value assessment, brand management, new product development, among other tasks. Students will be able to apply the learned skills to their work immediately to produce data-driven insights and develop strategic recommendations. The course is also helpful for students who are interested in STEM to improve their stats modeling and other relevant skills.
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/57270/1233

ClassInfo Links - Spring 2023 Marketing Classes

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