MKTG 6052 is also offered in Spring 2025
MKTG 6052 is also offered in Spring 2024
MKTG 6052 is also offered in Summer 2023
MKTG 6052 is also offered in Spring 2023
Summer 2023 | MKTG 6052 Section 070: Marketing Analytics: Managerial Decisions (83005)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Enrollment Requirements:
- CSOM graduate student
- Times and Locations:
Summer Session 15 wk
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (29 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Modern marketers use data to drive decisions. This course teaches students a suite of statistics analytic tools to make strategic decisions. Focusing on learning how to apply specific analytic tools to different managerial challenges, students will learn how to leverage data to perform market analyses, segmentation and targeting, customer value assessment, brand management, new product development, among other tasks. Students will be able to apply the learned skills to their work immediately to produce data-driven insights and develop strategic recommendations. The course is also helpful for students who are interested in STEM to improve their stats modeling and other relevant skills.
- Class Notes:
- Online: All instruction will be online with no set meeting pattern. Students can engage with the material any time or within a certain time frame (such as one week). There will be no required in-person instruction or interaction. Students will have the same experience whether on campus or off campus.
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/83005/1235
ClassInfo Links - Summer 2023 Marketing Classes