10 classes matched your search criteria.
MKTG 3001 is also offered in Spring 2025
MKTG 3001 is also offered in Fall 2024
MKTG 3001 is also offered in Spring 2024
MKTG 3001 is also offered in Fall 2023
MKTG 3001 is also offered in Summer 2023
MKTG 3001 is also offered in Spring 2023
MKTG 3001 is also offered in Fall 2022
MKTG 3001 is also offered in Summer 2022
MKTG 3001 is also offered in Spring 2022
MKTG 3001 is also offered in Fall 2021
MKTG 3001 is also offered in Summer 2021
Fall 2018 | MKTG 3001 Section 001: Principles of Marketing (22554)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Mon, Wed 09:45AM - 11:00AMUMTC, West BankHanson Hall 1-102
- Enrollment Status:
- Open (86 of 90 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- Meets with Sec 1 of Mgmt 3004, SCO 3001, Fina 3001. To register, see BA 999 Immersion Core, Sec 1. This class will meet in Hanson Hall 1102
- Class Description:
- Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
- Grading:
- 30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan - Exam Format:
- multiple choice and short answer questions
- Class Format:
- 75% Lecture
25% Discussion - Workload:
- 2 Exam(s)
1 Paper(s) - Textbooks:
- https://bookstores.umn.edu/course-lookup/22554/1189
- Instructor Supplied Information Last Updated:
- 21 May 2007
Fall 2018 | MKTG 3001 Section 002: Principles of Marketing (22454)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Tue, Thu 08:15AM - 09:30AMUMTC, West BankHanson Hall 1-102
- Enrollment Status:
- Open (73 of 88 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- Meets with Sec 2 of Mgmt 3004, SCO 3001, Fina 3001. To register, see BA 999 Immersion Core, Sec 2. This class will meet in Hanson Hall 1102
- Class Description:
- The student will learn the basic marketing concepts that drive corporate marketing strategy and will apply them through use classroom discussion, team presentations,guest speakers and video discussion techniques. Key Twin Cities Marketing Executives will make guest appearances throughout the semester to share their career experiences, techniques and ideas for marketing success in a challenging global corporate world. Students will learn, present and and apply marketing principles and their ideas in front of the class. Being able to present and apply ideas are a key ingredient to your future success in business. This is a "no penalty zone" for the student to learn and try their individually learned marketing techniques to establish their own style of applying marketing principles. Many of the reading materials and weekly chapter readings will be supplemented with lecture/discussion sessions from the instructor's experiences in the current business world. The goal is to make the text relevant to current business conditions. Reading the weekly chapters and completing quizzes will be critical for the on-going progress of the student and meeting of course objectives. Therefore, balancing depth and breadth of the chapter readings will be important an important objective to ensuring the course provides real world relevance.
- Grading:
- 30% Midterm Exam
15% Final Exam
30% Quizzes
15% In-class Presentations
10% Class Participation - Exam Format:
- Multiple Choice
- Class Format:
- 30% Lecture
70% Discussion - Workload:
- 15-20 Pages Reading Per Week
3 Exam(s) - Textbooks:
- https://bookstores.umn.edu/course-lookup/22454/1189
- Instructor Supplied Information Last Updated:
- 21 May 2007
Fall 2018 | MKTG 3001 Section 003: Principles of Marketing (22455)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Mon, Wed 02:30PM - 03:45PMUMTC, West BankHanson Hall 1-102
- Enrollment Status:
- Closed (95 of 90 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- Meets with Sec 3 of Mgmt 3004, SCO 3001, Fina 3001. To register, see BA 999 Immersion Core, Sec 3. This class will meet in Hanson Hall 1102
- Class Description:
- Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
- Grading:
- 30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan - Exam Format:
- multiple choice and short answer questions
- Class Format:
- 75% Lecture
25% Discussion - Workload:
- 2 Exam(s)
1 Paper(s) - Textbooks:
- https://bookstores.umn.edu/course-lookup/22455/1189
- Instructor Supplied Information Last Updated:
- 21 May 2007
Fall 2018 | MKTG 3001 Section 004: Principles of Marketing (22764)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Tue, Thu 02:30PM - 03:45PMUMTC, West BankHanson Hall 1-102
- Enrollment Status:
- Open (96 of 100 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- Meets with Sec 4 of Mgmt 3004, SCO 3001, Fina 3001. To register, see BA 999 Immersion Core, Sec 4. This class will meet in Hanson Hall 1102
- Class Description:
- The student will learn the basic marketing concepts that drive corporate marketing strategy and will apply them through use classroom discussion, team presentations,guest speakers and video discussion techniques. Key Twin Cities Marketing Executives will make guest appearances throughout the semester to share their career experiences, techniques and ideas for marketing success in a challenging global corporate world. Students will learn, present and and apply marketing principles and their ideas in front of the class. Being able to present and apply ideas are a key ingredient to your future success in business. This is a "no penalty zone" for the student to learn and try their individually learned marketing techniques to establish their own style of applying marketing principles. Many of the reading materials and weekly chapter readings will be supplemented with lecture/discussion sessions from the instructor's experiences in the current business world. The goal is to make the text relevant to current business conditions. Reading the weekly chapters and completing quizzes will be critical for the on-going progress of the student and meeting of course objectives. Therefore, balancing depth and breadth of the chapter readings will be important an important objective to ensuring the course provides real world relevance.
- Grading:
- 30% Midterm Exam
15% Final Exam
30% Quizzes
15% In-class Presentations
10% Class Participation - Exam Format:
- Multiple Choice
- Class Format:
- 30% Lecture
70% Discussion - Workload:
- 15-20 Pages Reading Per Week
3 Exam(s) - Textbooks:
- https://bookstores.umn.edu/course-lookup/22764/1189
- Instructor Supplied Information Last Updated:
- 21 May 2007
Fall 2018 | MKTG 3001 Section 005: Principles of Marketing (22676)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Mon, Wed 11:15AM - 12:30PMUMTC, West BankHanson Hall 1-102
- Enrollment Status:
- Open (114 of 120 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Description:
- Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
- Grading:
- 30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan - Exam Format:
- multiple choice and short answer questions
- Class Format:
- 75% Lecture
25% Discussion - Workload:
- 2 Exam(s)
1 Paper(s) - Textbooks:
- https://bookstores.umn.edu/course-lookup/22676/1189
- Instructor Supplied Information Last Updated:
- 21 May 2007
Fall 2018 | MKTG 3001 Section 006: Principles of Marketing (22839)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Mon, Wed 04:00PM - 05:15PMUMTC, West BankHanson Hall 1-102
- Enrollment Status:
- Open (99 of 120 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Description:
- Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
- Grading:
- 30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan - Exam Format:
- multiple choice and short answer questions
- Class Format:
- 75% Lecture
25% Discussion - Workload:
- 2 Exam(s)
1 Paper(s) - Textbooks:
- https://bookstores.umn.edu/course-lookup/22839/1189
- Instructor Supplied Information Last Updated:
- 21 May 2007
Fall 2018 | MKTG 3001 Section 020: Principles of Marketing (22512)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Mon 05:45PM - 08:15PMUMTC, West BankCarlson School of Management L-126
- Enrollment Status:
- Open (38 of 120 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Description:
- Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
- Grading:
- 30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan - Exam Format:
- multiple choice and short answer questions
- Class Format:
- 75% Lecture
25% Discussion - Workload:
- 2 Exam(s)
1 Paper(s) - Textbooks:
- https://bookstores.umn.edu/course-lookup/22512/1189
- Instructor Supplied Information Last Updated:
- 21 May 2007
Fall 2018 | MKTG 3001 Section 301: Principles of Marketing (22710)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
- College of Continuing EducationOnline Course
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/201812:00AM - 12:00AMOff CampusVirtual Rooms ONLINEONLY
- Enrollment Status:
- Closed (35 of 35 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- After 11:59 PM Friday of the first week of the term, registration is closed and requires instructor permission. For more course details, see https://plus.google.com/b/101253660380465076591/101253660380465076591/about
- Class Description:
- This is a fully online section offered through Online and Distance Learning (ODL), College of Continuing Education. Visit "Class URL" for ODL policies, including fee and financial aid information. You work independently, not as part of a student group. After taking this course, you'll never look at marketing--whether in the form of advertising, retailing, or personal selling--in quite the same way. You will be introduced to terms, concepts, and skills needed for analyzing marketing problems. The course will help you explore those factors outside an organization that affect its product, pricing, promotion, and distribution decisions. We will analyze, describe, and discuss cases from actual organizations. At the conclusion of this course, you should be able to: --apply key marketing terms and concepts; --understand and apply the marketing process; --describe how marketing affects our lives; --develop basic analytical skills used in making marketing-related decisions; --discuss marketing strategy alternatives; and --integrate all marketing elements into a written proposal for a marketing plan.
- Grading:
- Other Grading Information: See attached syllabus
- Exam Format:
- multiple choice and short answer questions
- Class Format:
- Online
- Workload:
- Other Workload: See attached syllabus
- Textbooks:
- https://bookstores.umn.edu/course-lookup/22710/1189
- Instructor Supplied Information Last Updated:
- 27 March 2014
Fall 2018 | MKTG 3001 Section 302: Principles of Marketing (22741)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
- College of Continuing EducationOnline Course
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/201812:00AM - 12:00AMOff CampusVirtual Rooms ONLINEONLY
- Enrollment Status:
- Closed (35 of 35 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- After 11:59 PM Friday of the first week of the term, registration is closed and requires instructor permission. For more course details, see https://plus.google.com/b/101253660380465076591/101253660380465076591/about
- Class Description:
- This is a fully online section offered through Online and Distance Learning (ODL), College of Continuing Education. Visit "Class URL" for ODL policies, including fee and financial aid information. You work independently, not as part of a student group. After taking this course, you'll never look at marketing--whether in the form of advertising, retailing, or personal selling--in quite the same way. You will be introduced to terms, concepts, and skills needed for analyzing marketing problems. The course will help you explore those factors outside an organization that affect its product, pricing, promotion, and distribution decisions. We will analyze, describe, and discuss cases from actual organizations. At the conclusion of this course, you should be able to: --apply key marketing terms and concepts; --understand and apply the marketing process; --describe how marketing affects our lives; --develop basic analytical skills used in making marketing-related decisions; --discuss marketing strategy alternatives; and --integrate all marketing elements into a written proposal for a marketing plan.
- Grading:
- Other Grading Information: See attached syllabus
- Exam Format:
- multiple choice and short answer questions
- Class Format:
- Online
- Workload:
- Other Workload: See attached syllabus
- Textbooks:
- https://bookstores.umn.edu/course-lookup/22741/1189
- Instructor Supplied Information Last Updated:
- 27 March 2014
Fall 2018 | MKTG 3001 Section 303: Principles of Marketing (35148)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
- College of Continuing EducationOnline Course
- Times and Locations:
- Regular Academic Session09/04/2018 - 12/12/2018Off CampusVirtual Rooms ONLINEONLY
- Enrollment Status:
- Open (34 of 35 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- After 11:59 PM Friday of the first week of the term, registration is closed and requires instructor permission. For more course details, see https://plus.google.com/b/101253660380465076591/101253660380465076591/about
- Class Description:
- This is a fully online section offered through Online and Distance Learning (ODL), College of Continuing Education. Visit "Class URL" for ODL policies, including fee and financial aid information. You work independently, not as part of a student group. After taking this course, you'll never look at marketing--whether in the form of advertising, retailing, or personal selling--in quite the same way. You will be introduced to terms, concepts, and skills needed for analyzing marketing problems. The course will help you explore those factors outside an organization that affect its product, pricing, promotion, and distribution decisions. We will analyze, describe, and discuss cases from actual organizations. At the conclusion of this course, you should be able to: --apply key marketing terms and concepts; --understand and apply the marketing process; --describe how marketing affects our lives; --develop basic analytical skills used in making marketing-related decisions; --discuss marketing strategy alternatives; and --integrate all marketing elements into a written proposal for a marketing plan.
- Grading:
- Other Grading Information: See attached syllabus
- Exam Format:
- multiple choice and short answer questions
- Class Format:
- Online
- Workload:
- Other Workload: See attached syllabus
- Textbooks:
- https://bookstores.umn.edu/course-lookup/35148/1189
- Instructor Supplied Information Last Updated:
- 27 March 2014
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