MKTG 3001 is also offered in Spring 2025
MKTG 3001 is also offered in Fall 2024
MKTG 3001 is also offered in Spring 2024
MKTG 3001 is also offered in Fall 2023
MKTG 3001 is also offered in Summer 2023
MKTG 3001 is also offered in Spring 2023
MKTG 3001 is also offered in Fall 2022
MKTG 3001 is also offered in Summer 2022
MKTG 3001 is also offered in Spring 2022
MKTG 3001 is also offered in Fall 2021
MKTG 3001 is also offered in Summer 2021
Summer 2021 | MKTG 3001 Section 070: Principles of Marketing (87680)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- Student Option
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Times and Locations:
Regular Academic Session
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (38 of 65 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- Online: All instruction will be online with no set meeting pattern. Students can engage with the material any time or within a certain time frame (such as one week). There will be no required in-person instruction or interaction. Students will have the same experience whether on campus or off campus.
- Class Description:
- Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
- Grading:
- 30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan
- Exam Format:
- multiple choice and short answer questions
- Class Format:
- 75% Lecture
25% Discussion
- Workload:
- 2 Exam(s)
1 Paper(s)
- Textbooks:
- https://bookstores.umn.edu/course-lookup/87680/1215
- Instructor Supplied Information Last Updated:
- 21 May 2007
ClassInfo Links - Summer 2021 Marketing Classes