ClassInfo - Summer 2022 Marketing Classes

Summer 2022 | MKTG 3001 Section 070: Principles of Marketing (82638)

Instructor(s): Corey Nelson
Class Component:: Lecture
Credits:: 3 Credits
Grading Basis:: A-F or Audit
Instructor Consent:: No Special Consent Required
Instruction Mode:: Completely Online
Class Attributes:: Online Course
Times and Locations:: Summer Session 10 wk

06/06/2022 - 08/12/2022

Off Campus

Virtual Rooms ONLINEONLY
Enrollment Status:: Open (31 of 65 seats filled)
Also Offered:: (Tentative) Spring 2025
(Tentative) Fall 2024
(Tentative) Spring 2024
(Tentative) Fall 2023
(Tentative) Summer 2023
(Tentative) Spring 2023
Fall 2022
Summer 2022
Spring 2022
Fall 2021
Summer 2021

Course Catalog Description:: Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
Class Description:: Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
Grading:: 30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan
Exam Format:: multiple choice and short answer questions
Class Format:: 75% Lecture
25% Discussion
Workload:: 2 Exam(s)
1 Paper(s)
Textbooks:: https://bookstores.umn.edu/course-lookup/82638/1225
Instructor Supplied Information Last Updated:: 21 May 2007

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