Spring 2025  |  MKTG 4072 Section 001: Marketing-in-Action: Marketing Practicum (65095)

Instructor(s)
No instructor assigned
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Enrollment Requirements:
Carlson School of Management student
Times and Locations:
Regular Academic Session
 
01/21/2025 - 05/05/2025
UMTC, West Bank
Enrollment Status:
Open (0 of 48 seats filled)
Also Offered:
Course Catalog Description:
This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/65095/1253

ClassInfo Links - Spring 2025 Marketing Classes

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