2 classes matched your search criteria.

Fall 2023  |  MKTG 4072 Section 001: Marketing-in-Action: Marketing Practicum (22754)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Enrollment Requirements:
Carlson School of Management student
Times and Locations:
Regular Academic Session
 
09/05/2023 - 12/13/2023
Tue, Thu 08:00AM - 09:40AM
UMTC, West Bank
Carlson School of Management L-110
Enrollment Status:
Closed (48 of 48 seats filled)
Also Offered:
Course Catalog Description:
This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22754/1239

Fall 2023  |  MKTG 4072 Section 002: Marketing-in-Action: Marketing Practicum (22755)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Enrollment Requirements:
Carlson School of Management student
Times and Locations:
Regular Academic Session
 
09/05/2023 - 12/13/2023
Tue, Thu 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 1-123
Enrollment Status:
Closed (48 of 48 seats filled)
Also Offered:
Course Catalog Description:
This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22755/1239

ClassInfo Links - Fall 2023 Marketing Classes

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