MKTG 6051 is also offered in Spring 2025
MKTG 6051 is also offered in Fall 2024
MKTG 6051 is also offered in Spring 2024
MKTG 6051 is also offered in Fall 2023
MKTG 6051 is also offered in Spring 2023
MKTG 6051 is also offered in Fall 2022
MKTG 6051 is also offered in Spring 2022
MKTG 6051 is also offered in Fall 2021
Fall 2024 | MKTG 6051 Section 070: Marketing Research - Rapid Insights (22605)
- Instructor(s)
- No instructor assigned
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Repeat Credit Limit:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Enrollment Requirements:
- MBA 6211; MBA or Mgmt Sci MBA Student
- Times and Locations:
Second Half of Term
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (18 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Focus on developing rapid and actionable insights, by learning to form testable hypotheses, collect relevant data quickly, and perform fundamental analytics. Techniques will include survey design, sample design, online data collection, descriptive statistics, and tests for statistical significance. By the end of class, students will be able to provide convincing recommendations for common marketing and analytics-driven decisions. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
- Class Description:
- We will cover a broad range of marketing research topics including experience using or applying important marketing research tools such as interviews, focus groups, surveys, and conjoint analysis. You should aim for a high-level integrated understanding of the topics we cover combined with a deeper detailed knowledge and understanding of specific topics and tools through your experience and studies. For expertise in more advanced analytical methods you will need to take advanced or specialized statistical or analytical courses.
- Who Should Take This Class?:
- This is a course for people who want to be good marketing managers: managers who can make informed decisions of how to obtain the data they need to answer their questions, who can ask intelligent and pertinent questions of marketing research professionals, who are able to assess the quality of marketing research conducted, and who are able to understand and interpret the research data and results they encounter. This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
In this class you will learn, through discussion, reading and hands-on experience, how marketers gather and interpret data to answer a broad range of marketing questions. By the end of the semester you should have a working knowledge of how to:
1) Obtain marketing research data - both from secondary sources, such as databases, and via primary data collection such as focus groups, interviews, surveys and experiments.
2) Learn from data - using straightforward analyses to interpret data you collect.
3) Discuss and critically assess others' data collection methods and their interpretations of their data- Textbooks:
- https://bookstores.umn.edu/course-lookup/22605/1249
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Fall 2024 Marketing Classes