MKTG 6051 is also offered in Spring 2025
MKTG 6051 is also offered in Fall 2024
MKTG 6051 is also offered in Spring 2024
MKTG 6051 is also offered in Fall 2023
MKTG 6051 is also offered in Spring 2023
MKTG 6051 is also offered in Fall 2022
MKTG 6051 is also offered in Spring 2022
MKTG 6051 is also offered in Fall 2021
Spring 2022 | MKTG 6051 Section 001: Marketing Research - Rapid Insights (57747)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Repeat Credit Limit:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Class Attributes:
Online Course
- Enrollment Requirements:
- MBA 6210; MBA or Mgmt Sci MBA Student
- Times and Locations:
First Half of Term
Tue,
Thu 03:45PM - 05:25PM
UMTC, West Bank
Carlson School of Management 1-149
- Enrollment Status:
Open (7 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Focus on developing rapid and actionable insights, by learning to form testable hypotheses, collect relevant data quickly, and perform fundamental analytics. Techniques will include survey design, sample design, online data collection, descriptive statistics, and tests for statistical significance. By the end of class, students will be able to provide convincing recommendations for common marketing and analytics-driven decisions. prereq: MBA 6210, MBA or Mgmt Sci MBA student
- Class Description:
- We will focus on developing rapid and actionable insights. We will do this by learning to form testable hypotheses, collect relevant data quickly, and perform fundamental analytics. Techniques will include survey design, sample design, online data collection, descriptive statistics, and tests for statistical significance. By the end of class, students will be able to provide convincing recommendations for common marketing decisions.
- Who Should Take This Class?:
- This is a course for people who focus on marketing strategy and management. People who ask questions, manage products or groups, and execute based on new insights. It is also appropriate for people whose job functions involve working with market research and analytics professionals, who need to assess the quality of marketing research, and whose job requires them to work with, interpret, and take action based on data. This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at https://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/mba-course-petition-form
- Learning Objectives:
In this class you will learn how marketers gather and interpret data to answer marketing questions. Class will involve lectures, discussion, and hands-on projects. By the end of the semester you should have a working knowledge of how to:
1) Form testable hypotheses.
2) Collect relevant data through surveys and experiments.
3) Develop actionable insights using fundamental analytical techniques.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/57747/1223
- Instructor Supplied Information Last Updated:
- 2 December 2019
ClassInfo Links - Spring 2022 Marketing Classes