HORT 4461 is also offered in Spring 2025
HORT 4461 is also offered in Spring 2024
HORT 4461 is also offered in Spring 2023
HORT 4461 is also offered in Spring 2022
Spring 2024 | HORT 4461 Section 001: Horticultural Marketing (55958)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person
- Class Attributes:
Delivery Mode
- Enrollment Requirements:
- ApEc 1101 or 1101H or Econ 1101 or 1101H
- Meets With:
APEC 4461 Section 001
- Times and Locations:
Regular Academic Session
Tue,
Thu 11:45AM - 01:00PM
UMTC, St Paul
Alderman Hall 415
- Enrollment Status:
Open (8 of 20 seats filled)
- Also Offered:
- Course Catalog Description:
- Major areas in horticultural marketing. Difference between horticultural products and commercial commodities. Core marketing components that should be used by every small horticultural business. Approaches to consumer research.
- Class Description:
- This course examines several major areas in horticultural marketing. First, we will introduce the difference between horticultural products and commercial commodities and what's special about horticultural marketing; Second, we analyze the functions performed by the horticultural marketing system. We analyze the marketing behavior of horticultural businesses (farms, wholesalers, garden centers) and cover the core marketing components that should be used by every small horticultural business; Finally, the basic approaches of consumer research (survey techniques, and non-hypothetical experimental approaches, etc.) will be introduced. The recommended textbook is Solomon, Michael R. and Elnora Stuart. 2003. Marketing: Real People, Real Choices, 3rd Ed. This course will consist of lectures, discussions, and student projects and presentations. Students will work on the projects in small group teams of three or four. The target audience is undergraduate students and master of agriculture students.
- Grading:
- 30% Midterm Exam
20% Final Exam
15% Reports/Papers
10% Quizzes
20% In-class Presentations
5% Class Participation
- Exam Format:
- Multiple choice and short answer questions.
- Class Format:
- 60% Lecture
40% Discussion
- Workload:
- 15 Pages Reading Per Week
20 Pages Writing Per Term
3 Exam(s)
2 Paper(s)
- Textbooks:
- https://bookstores.umn.edu/course-lookup/55958/1243
- Instructor Supplied Information Last Updated:
- 8 March 2010
ClassInfo Links - Spring 2024 Horticultural Science Classes