Spring 2023  |  HORT 4461 Section 001: Horticultural Marketing (56386)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Class Attributes:
Delivery Mode
Enrollment Requirements:
ApEc 1101 or 1101H or Econ 1101 or 1101H
Meets With:
APEC 4461 Section 001
Times and Locations:
Regular Academic Session
 
01/17/2023 - 05/01/2023
Tue, Thu 11:45AM - 01:00PM
UMTC, St Paul
Alderman Hall 415
Enrollment Status:
Open (17 of 20 seats filled)
Also Offered:
Course Catalog Description:
Major areas in horticultural marketing. Difference between horticultural products and commercial commodities. Core marketing components that should be used by every small horticultural business. Approaches to consumer research.
Class Description:
This course examines several major areas in horticultural marketing. First, we will introduce the difference between horticultural products and commercial commodities and what's special about horticultural marketing; Second, we analyze the functions performed by the horticultural marketing system. We analyze the marketing behavior of horticultural businesses (farms, wholesalers, garden centers) and cover the core marketing components that should be used by every small horticultural business; Finally, the basic approaches of consumer research (survey techniques, and non-hypothetical experimental approaches, etc.) will be introduced. The recommended textbook is Solomon, Michael R. and Elnora Stuart. 2003. Marketing: Real People, Real Choices, 3rd Ed. This course will consist of lectures, discussions, and student projects and presentations. Students will work on the projects in small group teams of three or four. The target audience is undergraduate students and master of agriculture students.
Grading:
30% Midterm Exam
20% Final Exam
15% Reports/Papers
10% Quizzes
20% In-class Presentations
5% Class Participation
Exam Format:
Multiple choice and short answer questions.
Class Format:
60% Lecture
40% Discussion
Workload:
15 Pages Reading Per Week
20 Pages Writing Per Term
3 Exam(s)
2 Paper(s)
Textbooks:
https://bookstores.umn.edu/course-lookup/56386/1233
Instructor Supplied Information Last Updated:
8 March 2010

ClassInfo Links - Spring 2023 Horticultural Science Classes

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