MKTG 6088 is also offered in Spring 2025
MKTG 6088 is also offered in Spring 2024
MKTG 6088 is also offered in Summer 2023
MKTG 6088 is also offered in Spring 2023
MKTG 6088 is also offered in Summer 2022
MKTG 6088 is also offered in Spring 2022
MKTG 6088 is also offered in Summer 2021
Spring 2022 | MKTG 6088 Section 001: Strategic Marketing (68728)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Class Attributes:
Online Course
- Enrollment Requirements:
- MBA 6210; MBA or Mgmt Sci MBA Student
- Times and Locations:
First Half of Term
Tue,
Thu 01:45PM - 03:25PM
UMTC, West Bank
Carlson School of Management 2-224
- Enrollment Status:
Open (40 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- This course looks at strategic decision-making, trade-offs and resource allocation in markets, methods for creating advantage at both the industry and the firm level, the impacts of strategic decisions, and appropriate investment and performance management frameworks. Utilizing an integrated approach to the use of marketing tools and concepts in the formulation and execution of the marketing plan. The material is presented with case studies, lectures, readings, and guest speakers. Focusing on development of framework for strategic marketing planning based on market insights, customer behavior, market segmentation, product positioning, customer experience, market responsiveness, and competitive reaction. The course is designed to be essential for students interested in careers in marketing management, brand management, product management, strategic consulting, and leadership development programs. prereq: MBA 6210, MBA or Mgmt Sci MBA student
- Class Description:
- Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management.
- Who Should Take This Class?:
- This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Textbooks:
- https://bookstores.umn.edu/course-lookup/68728/1223
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Spring 2022 Marketing Classes