MKTG 6088 is also offered in Spring 2025
MKTG 6088 is also offered in Spring 2024
MKTG 6088 is also offered in Summer 2023
MKTG 6088 is also offered in Spring 2023
MKTG 6088 is also offered in Summer 2022
MKTG 6088 is also offered in Spring 2022
MKTG 6088 is also offered in Summer 2021
Summer 2021 | MKTG 6088 Section 071: Strategic Marketing (82208)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Enrollment Requirements:
- MBA student
- Times and Locations:
Summer Session 10 wk
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (35 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- This course looks at strategic decision-making, trade-offs and resource allocation in markets, methods for creating advantage at both the industry and the firm level, the impacts of strategic decisions, and appropriate investment and performance management frameworks. Utilizing an integrated approach to the use of marketing tools and concepts in the formulation and execution of the marketing plan. The material is presented with case studies, lectures, readings, and guest speakers. Focusing on development of framework for strategic marketing planning based on market insights, customer behavior, market segmentation, product positioning, customer experience, market responsiveness, and competitive reaction. The course is designed to be essential for students interested in careers in marketing management, brand management, product management, strategic consulting, and leadership development programs. prereq: MBA 6210, MBA student
- Class Description:
- Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management.
- Who Should Take This Class?:
- This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Textbooks:
- https://bookstores.umn.edu/course-lookup/82208/1215
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Summer 2021 Marketing Classes