ClassInfo - Spring 2022 Marketing Classes

Spring 2022 | MKTG 4050 Section 001: Advertising and Promotion (57756)

Instructor(s): Meredith Speier
Class Component:: Lecture
Credits:: 4 Credits
Grading Basis:: A-F or Audit
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Enrollment Requirements:: CSOM major, 60 cr or NONM, Rec Res Mgmt, BP (Mktg subplan), Jour - Prof track
Times and Locations:: Regular Academic Session

01/18/2022 - 05/02/2022

Tue, Thu 01:45PM - 03:25PM

UMTC, West Bank

Hanson Hall 1-109
Enrollment Status:: Open (61 of 65 seats filled)
Also Offered:: Spring 2022
Fall 2021

Course Catalog Description:: Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3010 and MKTG 3040 or instructor approval
Class Description:: Student may contact the instructor or department for information.
Textbooks:: https://bookstores.umn.edu/course-lookup/57756/1223

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