Fall 2020  |  MKTG 6088 Section 001: Strategic Marketing (19101)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
Partially Online
Enrollment Requirements:
MBA student
Times and Locations:
Second Half of Term
 
10/27/2020 - 12/16/2020
Tue, Thu 01:45PM - 03:25PM
UMTC, West Bank
Carlson School of Management 1-114
 
10/27/2020 - 12/16/2020
Tue, Thu 01:45PM - 03:25PM
UMTC, West Bank
UMN ONLINE-HYB
Enrollment Status:
Open (8 of 48 seats filled)
Also Offered:
Course Catalog Description:
Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management. prereq: MBA 6210, MBA student
Class Notes:
http://classinfo.umn.edu/?MKTG6088+Fall2020 Blended: Instruction will be a blend of in-person and virtual formats. In-person classes will be held on campus on selected days at specified times. Students who cannot attend due to unforeseen circumstances such as illness or quarantining requirements can attend the required sessions in a virtual format, but the experience might not be optimized for exclusively-virtual attendance.
Class Description:
Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Textbooks:
https://bookstores.umn.edu/course-lookup/19101/1209
Instructor Supplied Information Last Updated:
8 February 2017

ClassInfo Links - Fall 2020 Marketing Classes

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