ClassInfo - Spring 2017 Marketing Classes

2 classes matched your search criteria.

Spring 2017 | MKTG 4050 Section 001: Advertising and Promotion (54344)

Instructor(s): Kathleen Amundson
Class Component:: Lecture
Credits:: 4 Credits
Grading Basis:: A-F or Audit
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Times and Locations:: Regular Academic Session

01/17/2017 - 05/05/2017

Tue, Thu 01:45PM - 03:25PM

UMTC, West Bank

Carlson School of Management 1-123
Also Offered:: (Tentative) Spring 2022
(Tentative) Fall 2021

Course Catalog Description:: Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: 3001, 3010, 3040
Class Description:: Student may contact the instructor or department for information.
Textbooks:: https://bookstores.umn.edu/course-lookup/54344/1173

Instructor(s): Paj Ann Herr
Class Component:: Lecture
Credits:: 4 Credits
Grading Basis:: A-F or Audit
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Times and Locations:: Regular Academic Session

01/17/2017 - 05/05/2017

Tue, Thu 03:45PM - 05:25PM

UMTC, West Bank

Carlson School of Management 2-215
Also Offered:: (Tentative) Spring 2022
(Tentative) Fall 2021

Course Catalog Description:: Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: 3001, 3010, 3040
Class Description:: Student may contact the instructor or department for information.
Textbooks:: https://bookstores.umn.edu/course-lookup/54345/1173

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