2 classes matched your search criteria.
MKTG 8810 is also offered in Spring 2024
MKTG 8810 is also offered in Fall 2023
MKTG 8810 is also offered in Spring 2022
MKTG 8810 is also offered in Fall 2021
Fall 2015 | MKTG 8810 Section 001: Consumer Behavior Special Topics (24594)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Class Attributes:
Topics Course
- Times and Locations:
- Also Offered:
- Course Catalog Description:
- Theories of consumer categorization. Literature on brand categories, category measurement, brand extensions/dilution/affect. Readings from branding literature. Theoretical analysis. prereq: Doctoral student or [master's program student, instr consent]
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/24594/1159
Fall 2015 | MKTG 8810 Section 002: Consumer Behavior Special Topics (26486)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Class Attributes:
Topics Course
- Times and Locations:
Second Half of Term
UMTC, West Bank
Carlson School of Management L-122
- Also Offered:
- Course Catalog Description:
- Theories of consumer categorization. Literature on brand categories, category measurement, brand extensions/dilution/affect. Readings from branding literature. Theoretical analysis. prereq: Doctoral student or [master's program student, instr consent]
- Class Notes:
- This course will meet in CSOM 3-377
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/26486/1159
ClassInfo Links - Fall 2015 Marketing Classes