2 classes matched your search criteria.

Fall 2023  |  MKTG 4082W Section 001: Brand Management (22578)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Class Attributes:
UMNTC Liberal Education Requirement
Enrollment Requirements:
CSOM major or NONM
Times and Locations:
Regular Academic Session
 
09/05/2023 - 12/13/2023
Tue, Thu 11:50AM - 01:30PM
UMTC, West Bank
Carlson School of Management 2-219
Enrollment Status:
Open (19 of 35 seats filled)
Also Offered:
Course Catalog Description:
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: Mktg 3010/3011 and Mktg 3040/3041
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22578/1239

Fall 2023  |  MKTG 4082W Section 002: Brand Management (22579)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Class Attributes:
UMNTC Liberal Education Requirement
Enrollment Requirements:
CSOM major or NONM
Times and Locations:
Regular Academic Session
 
09/05/2023 - 12/13/2023
Tue, Thu 01:45PM - 03:25PM
UMTC, West Bank
Carlson School of Management 2-219
Enrollment Status:
Open (20 of 35 seats filled)
Also Offered:
Course Catalog Description:
How do firms build great brands, such as Apple and Nike? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor. prereq: Mktg 3010/3011 and Mktg 3040/3041
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22579/1239

ClassInfo Links - Fall 2023 Marketing Classes

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