Fall 2023  |  ENTR 6041 Section 060: Initiating New Product Design and Business Development (22462)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person
Enrollment Requirements:
MBA or Mgmt Science MBA
Meets With:
BMEN 8401 Section 001
ME 8221 Section 001
PDES 8721 Section 001
Times and Locations:
Regular Academic Session
 
09/05/2023 - 12/13/2023
Wed 05:00PM - 08:20PM
UMTC, West Bank
Carlson School of Management 2-233
Enrollment Status:
Open (16 of 18 seats filled)
Also Offered:
Course Catalog Description:
In this course students work on product development projects sponsored by client companies and/or entrepreneurs. Projects run all year, but students may enroll for either or both terms. Coursework includes a series of assignments concerned with identifying, researching, and specifying the market and technical parameters for a new product. Assignments feed into a series of deliverables that are presented to the client. Market research emphasizes interviews with prospective customers and experts as well as business model development. Technical solutions are developed through rapid prototyping and concept rendering. Project work iterates between attention to market and technical considerations. Fall & Spring terms offer similar content, although project scope narrows in the Spring term. prereq: MBA student or non-MBA with instructor + MBA program permission. Old:
Class Description:
This course focuses on establishing the parameters of a product design and business development project and creating an effective multi-disciplinary team to pursue evolving plans. At the core of value creation through new product design are the tasks of identifying the needs of the most appropriate set of potential customers and identifying the potential to innovate solutions that provide the greatest value. Customer needs are largely identified via field work that engages experts and potential customers to understand current practice, current solutions, and unmet and critical needs. Technical solutions are explored through rapid prototyping, concept rendering, and early product specifications. The semester ends with a mid-project report to the client organization and an introduction of entering team members. For more information see: http://www.npdbd.umn.edu/index.htmlSee web site for course description. Non-MBA graduate students interested in taking MBA courses should fill out a petition at http://z.umn.edu/mbacousepetition. Send waitlist or permission number questions to the MBA Student Affairs at mbasa@umn.edu
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
Overall objectives of the course:
 Train product development leaders
 Return value to the sponsoring company
Specific learning objectives include:
 Ability to work with engineering or science specialists and business management teams
 Ability to define and achieve both short and long term technical and business goals
 Understanding the proven steps necessary to produce a viable product
 Understanding
Class Format:
Overall objectives of the course:
 Train product development leaders
 Return value to the sponsoring company
Specific learning objectives include:
 Ability to work with engineering or science specialists and business management teams
 Ability to define and achieve both short and long term technical and business goals
 Understanding the proven steps necessary to produce a viable product
 Understanding the difference between a plan on paper and the reality of a rapidly evolving product market
Textbooks:
https://bookstores.umn.edu/course-lookup/22462/1239
Instructor Supplied Information Last Updated:
16 February 2017

ClassInfo Links - Fall 2023 Entrepreneurship Classes

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