JOUR 4274W is also offered in Spring 2025
JOUR 4274W is also offered in Fall 2024
JOUR 4274W is also offered in Spring 2024
JOUR 4274W is also offered in Fall 2023
JOUR 4274W is also offered in Summer 2023
JOUR 4274W is also offered in Spring 2023
JOUR 4274W is also offered in Fall 2022
JOUR 4274W is also offered in Summer 2022
JOUR 4274W is also offered in Spring 2022
JOUR 4274W is also offered in Fall 2021
JOUR 4274W is also offered in Summer 2021
Summer 2023 | JOUR 4274W Section 001: Advertising in Society (82460)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- Student Option
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
UMNTC Liberal Education Requirement
Delivery Mode
Online Course
- Times and Locations:
Regular Academic Session
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (19 of 20 seats filled)
- Also Offered:
- Course Catalog Description:
- Advertising in Society asks students to think about the ways that advertising intersects with cultural and political life in the 21st century, examining the influence of advertising from many perspectives - legal, constitutional, social and ethical. This course tackles a variety of current topics in advertising, including the many other powerful social institutions that advertising underpins (such as journalism and entertainment content), the role of American political advertising, the way advertising depicts gender and sexuality, the obligations of advertisers toward vulnerable audiences, and the ethics and impact of increasingly pervasive personalized hyper-niche ads on Twitter, Facebook and Instagram. This course helps students learn how to conduct thorough analyses of issues, develop positions on issues, and present coherent and convincing arguments for the positions they have taken.
- Class Description:
- Advertising in Society introduces students to a variety of issues regarding ways in which advertising is linked to society. It examines these issues from several perspectives: social, cultural, economic, legal, and ethical. The course differs from professionally-oriented classes which study advertising from the perspective of a professional attempting to develop effective advertising. As a writing intensive course, Advertising in Society helps students learn how to conduct thorough analyses of issues, develop positions on issues, and present coherent and convincing arguments for positions they have taken. We begin the course with a four week section focusing on one issue involving the relationship between advertising and society. The issue chosen illustrates the complex, multifaceted nature of advertising--society issues. The next six weeks focus on the role of advertising in the economic system and the ways in which advertising is regulated to try to insure fair competition and to protect consumers. The last five weeks focus on social criticisms of advertising and the social responsibilities of advertising practitioners.
- Workload:
- Textbooks:
- https://bookstores.umn.edu/course-lookup/82460/1235
- Instructor Supplied Information Last Updated:
- 9 October 2015
ClassInfo Links - Summer 2023 Journalism & Mass Communicat Classes