JOUR 4251 is also offered in Spring 2025
JOUR 4251 is also offered in Fall 2024
JOUR 4251 is also offered in Spring 2024
JOUR 4251 is also offered in Fall 2023
JOUR 4251 is also offered in Summer 2023
JOUR 4251 is also offered in Spring 2023
JOUR 4251 is also offered in Fall 2022
JOUR 4251 is also offered in Summer 2022
JOUR 4251 is also offered in Spring 2022
JOUR 4251 is also offered in Fall 2021
Summer 2023 | JOUR 4251 Section 001: Psychology of Advertising (82550)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- Student Option
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Delivery Mode
Online Course
- Times and Locations:
May Session
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (34 of 35 seats filled)
- Also Offered:
- Course Catalog Description:
- Ever wonder what your brain does when you see an advertisement? Ever wonder why advertisements work? And why sometimes they don't? How does advertising compel you to buy things you don't need and what strategies do you use to resist these messages? In this course we explore a range of theories that explain how advertisements influence memory, attitudes, emotions, and behaviors and how humans actively process and resist persuasive messages.
- Class Description:
- Why do people like or dislike certain brands? Can ads make people buy things they don't need or want? Why does McDonald's use different ads in different countries? Is direct-to-consumer advertising of prescription drugs the main reason for the increasing U.S. healthcare spending? To answer these and many other advertising-related questions, it is essential for you to understand the psychology behind advertising strategies and advertising effects. Psychology of Advertising is designed to be an introduction to the underlying theories of consumer behavior that influence advertising strategy and explain why and how advertising works. This course helps students understand the consumer decision-making process, the role of advertising in the process, and various psychological, social, cultural, and message factors that affect advertising effects and effectiveness. The content of this course borrows from theories and research in psychology, sociology, marketing, communications, anthropology, and economics. The goals of this course are for upper-level undergraduate or graduate students to learn important concepts and theories of consumer behavior and consumer psychology, and to be able to apply the theories to real-world advertising situations to become more effective practitioners as well as more critical consumers of advertising.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/82550/1235
- Instructor Supplied Information Last Updated:
- 9 October 2015
ClassInfo Links - Summer 2023 Journalism & Mass Communicat Classes