MKTG 6055 is also offered in Spring 2025
MKTG 6055 is also offered in Spring 2024
MKTG 6055 is also offered in Spring 2023
MKTG 6055 is also offered in Spring 2022
Spring 2023 | MKTG 6055 Section 001: Buyer Behavior (57166)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Repeat Credit Limit:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person
- Class Attributes:
Online Course
- Enrollment Requirements:
- MBA 6211; MBA or Mgmt Sci MBA Student
- Times and Locations:
First Half of Term
Tue,
Thu 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 1-143
- Enrollment Status:
Open (8 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- This course provides a deep understanding of consumer motivation and psychology to predict behavior in the marketplace. It covers both rational and irrational influences that impact consumers at different stages of the decision-making process. The course gives students the tools to provide insightful, data-driven recommendations by thoroughly understanding the customer. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
- Class Description:
- Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, managerial implications. Emphasizes class discussion.
- Who Should Take This Class?:
- This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Textbooks:
- https://bookstores.umn.edu/course-lookup/57166/1233
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Spring 2023 Marketing Classes