Spring 2023  |  ABUS 4702 Section 301: Applied Digital Marketing (63355)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Online Course
Times and Locations:
Regular Academic Session
 
01/17/2023 - 05/01/2023
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Open (29 of 35 seats filled)
Also Offered:
Course Catalog Description:
Digital marketing represents the fastest growing sector in most marketing departments. But what is digital marketing? Understanding the digital realm of marketing requires a curiosity about how new technologies will change business, while grasping the key strategies that drive tactics and trends. This course is designed to be a primer on the world of digital marketing and ways it will affect both your future employment and larger business trends. Through case studies, discussion forums, and interactive activities, you will learn about the latest research and best practices in the industry to have a solid grasp of the core concepts and tools of digital marketing management, both today and in the future. Prerequisites: None
Class Notes:
After 11:59 PM Friday of the first week of the term, registration is closed and requires instructor permission.
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/63355/1233

ClassInfo Links - Spring 2023 Applied Business Classes

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