2 classes matched your search criteria.
MKTG 6072 is also offered in Fall 2024
MKTG 6072 is also offered in Fall 2023
MKTG 6072 is also offered in Fall 2022
MKTG 6072 is also offered in Fall 2021
Fall 2022 | MKTG 6072 Section 070: International Marketing (22982)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
- Online Course
- Enrollment Requirements:
- MBA 6211; MBA or Mgmt Sci MBA Student
- Times and Locations:
- Regular Academic Session09/06/2022 - 12/14/2022Off CampusVirtual Rooms ONLINEONLY
- Enrollment Status:
- Open (32 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Today's explosion in global e-commerce and logistics networks means most organizations now face an opportunity to broaden their customer bases and strengthen their brands. At the same time, these firms may face a new set of global competitors including state-supported, foreign companies, or current competitors who have transformed into global marketers. This case-based course arms the learner with a set of frameworks to adapt and lead in today's global marketing arena. The course culminates in a student-designed, real-world, "Glocal" marketing plan that launches an offering into an international market. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
- Class Description:
- Dealing with marketing issues and opportunities around the world. Understanding the pros and cons of the global market place and developing programs which will maximize success in these environments. Learning about foreign environments in both developed and developing countries and assessing how to apply the appropriate marketing mix in these environments. Developing an understanding of the complex and varied world outside the United States.An important element in the course is its experiential assignment. This involves working directly with local companies on a major international marketing problem they are currently dealing with. Student groups will be required to interact with key international marketing executives and their foreign subsidiaries to provide a marketing analysis and recommendations to solve this problem.Cases are used throughout the course. These cases provide a thorough analysis of the kinds of marketing problems companies face in different marketing environments around the world. We cover India and China thoroughly, given the rapidly emerging power of these two economies on the world economic scene.
- Who Should Take This Class?:
- This course satisfies the international experience component of the MBA program and is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
- Analyze marketing approaches in various countries to assess their strengths and weaknesses Understand the diverse marketing situations countries present to the global marketer Evaluate and implement global marketing concepts appropriate for the countries being investigated. Create action plans to ensure long term success in these markets Learn how to work with foreign marketing personnel on solving marketing problems.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/22982/1229
- Instructor Supplied Information Last Updated:
- 16 February 2017
Fall 2022 | MKTG 6072 Section 071: International Marketing (23254)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
- Online Course
- Enrollment Requirements:
- MBA 6211; MBA or Mgmt Sci MBA Student
- Times and Locations:
- Regular Academic Session09/06/2022 - 12/14/2022Off CampusVirtual Rooms ONLINEONLY
- Enrollment Status:
- Open (25 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Today's explosion in global e-commerce and logistics networks means most organizations now face an opportunity to broaden their customer bases and strengthen their brands. At the same time, these firms may face a new set of global competitors including state-supported, foreign companies, or current competitors who have transformed into global marketers. This case-based course arms the learner with a set of frameworks to adapt and lead in today's global marketing arena. The course culminates in a student-designed, real-world, "Glocal" marketing plan that launches an offering into an international market. prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
- Class Description:
- Dealing with marketing issues and opportunities around the world. Understanding the pros and cons of the global market place and developing programs which will maximize success in these environments. Learning about foreign environments in both developed and developing countries and assessing how to apply the appropriate marketing mix in these environments. Developing an understanding of the complex and varied world outside the United States.An important element in the course is its experiential assignment. This involves working directly with local companies on a major international marketing problem they are currently dealing with. Student groups will be required to interact with key international marketing executives and their foreign subsidiaries to provide a marketing analysis and recommendations to solve this problem.Cases are used throughout the course. These cases provide a thorough analysis of the kinds of marketing problems companies face in different marketing environments around the world. We cover India and China thoroughly, given the rapidly emerging power of these two economies on the world economic scene.
- Who Should Take This Class?:
- This course satisfies the international experience component of the MBA program and is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
- Analyze marketing approaches in various countries to assess their strengths and weaknesses Understand the diverse marketing situations countries present to the global marketer Evaluate and implement global marketing concepts appropriate for the countries being investigated. Create action plans to ensure long term success in these markets Learn how to work with foreign marketing personnel on solving marketing problems.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/23254/1229
- Instructor Supplied Information Last Updated:
- 16 February 2017
ClassInfo Links - Fall 2022 Marketing Classes
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