JOUR 8208 is also offered in Summer 2023
JOUR 8208 is also offered in Summer 2022
JOUR 8208 is also offered in Summer 2021
Summer 2022 | JOUR 8208 Section 001: Digital Strategy, Planning and Analytics (82096)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- Student Option
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Partially Online
- Class Attributes:
Delivery Mode
- Enrollment Requirements:
- Strategic Communication Journalism students
- Times and Locations:
Regular Academic Session
UMTC, East Bank
Murphy Hall 214
UMTC, East Bank
UMN ONLINE-HYB
- Enrollment Status:
Open (16 of 18 seats filled)
- Also Offered:
- Course Catalog Description:
- This is a class that will feel more like a workshop; purpose-built to provide a hands-on learning experience while developing a digital presence for a real-world brand. Starting with the why (business problem or opportunity), students will collaborate on a strategy that informs the what throughout the remainder of the class, including the creation of a website, content and ads - as well as becoming Google Analytics certified. At the end of the semester, each student will play a key role in presenting the digital strategy and work that came from it directly to the client, along with an articulation of the impact it made on the client's business.
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/82096/1225
ClassInfo Links - Summer 2022 Journalism & Mass Communicat Classes