2 classes matched your search criteria.
MKTG 6082 is also offered in Spring 2025
MKTG 6082 is also offered in Spring 2024
MKTG 6082 is also offered in Spring 2023
MKTG 6082 is also offered in Spring 2022
Spring 2022 | MKTG 6082 Section 001: Brand Strategy (57777)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Repeat Credit Limit:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Class Attributes:
- Online Course
- Enrollment Requirements:
- MBA 6210; MBA or Mgmt Sci MBA Student
- Times and Locations:
- Second Half of Term03/15/2022 - 05/02/2022Mon, Wed 03:45PM - 05:25PMUMTC, West BankCarlson School of Management 1-132
- Enrollment Status:
- Open (12 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Leaders now realize that brands are one of the most valuable assets they possess. Those leaders who can successfully build, leverage, and protect brands are highly sought after. And today's brand principles must apply to product branding, personal branding, service branding, place branding, online branding, co-branding, and luxury branding. This course provides learners with frameworks and practical brand knowledge to launch and leverage successful brands in all these disciplines. prereq: MBA 6210, MBA or Mgmt Sci MBA student
- Class Description:
- More and more firms have come to the realization that one of the most valuable assets they possess is the brand associated with the products and services they market. Despite this recognition, little attention has been paid to the subject in traditional management education, especially in MBA programs. This course in brand management covers topics in strategic brand management associated with building brands, leveraging brands, protecting brands, and measuring brand equity.
- Who Should Take This Class?:
- Strategic Brand Management is an advanced MBA elective that addresses many of the strategic areas of brand asset management in modern business entities. The basic objectives of this class are to:1. To increase awareness and understanding of major issues in building and managing brand assets2. To communicate effective frameworks for understanding brand strategy decisions, along with important streams of empirical evidence3. To enhance analytical skills in evaluating brands, thereby gaining skills in understanding a brand's strengths, weaknesses, and challengesThis course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
- Participants will gain an understanding of:1. Defining and measuring brand identities.2. Tools for building brands and brand identities.3. Strategies for leveraging brands, including brand extensions, cobranding, and strategic alliances.4. Issues in protecting brands and avoiding brand dilution5. Options for brand architecture and global branding
- Textbooks:
- https://bookstores.umn.edu/course-lookup/57777/1223
- Instructor Supplied Information Last Updated:
- 8 February 2017
Spring 2022 | MKTG 6082 Section 070: Brand Strategy (57778)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Repeat Credit Limit:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
- Online Course
- Enrollment Requirements:
- MBA 6210; MBA or Mgmt Sci MBA Student
- Times and Locations:
- First Half of Term01/18/2022 - 03/14/2022Off CampusVirtual Rooms ONLINEONLY
- Enrollment Status:
- Open (47 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- Leaders now realize that brands are one of the most valuable assets they possess. Those leaders who can successfully build, leverage, and protect brands are highly sought after. And today's brand principles must apply to product branding, personal branding, service branding, place branding, online branding, co-branding, and luxury branding. This course provides learners with frameworks and practical brand knowledge to launch and leverage successful brands in all these disciplines. prereq: MBA 6210, MBA or Mgmt Sci MBA student
- Class Description:
- More and more firms have come to the realization that one of the most valuable assets they possess is the brand associated with the products and services they market. Despite this recognition, little attention has been paid to the subject in traditional management education, especially in MBA programs. This course in brand management covers topics in strategic brand management associated with building brands, leveraging brands, protecting brands, and measuring brand equity.
- Who Should Take This Class?:
- Strategic Brand Management is an advanced MBA elective that addresses many of the strategic areas of brand asset management in modern business entities. The basic objectives of this class are to:1. To increase awareness and understanding of major issues in building and managing brand assets2. To communicate effective frameworks for understanding brand strategy decisions, along with important streams of empirical evidence3. To enhance analytical skills in evaluating brands, thereby gaining skills in understanding a brand's strengths, weaknesses, and challengesThis course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
- Participants will gain an understanding of:1. Defining and measuring brand identities.2. Tools for building brands and brand identities.3. Strategies for leveraging brands, including brand extensions, cobranding, and strategic alliances.4. Issues in protecting brands and avoiding brand dilution5. Options for brand architecture and global branding
- Textbooks:
- https://bookstores.umn.edu/course-lookup/57778/1223
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Spring 2022 Marketing Classes
- To link directly to this ClassInfo page from your website or to save it as a bookmark, use:
- http://classinfo.umn.edu/?subject=MKTG&catalog_nbr=6082&term=1223
- To see a URL-only list for use in the Faculty Center URL fields, use:
- http://classinfo.umn.edu/?subject=MKTG&catalog_nbr=6082&term=1223&url=1
- To see this page output as XML, use:
- http://classinfo.umn.edu/?subject=MKTG&catalog_nbr=6082&term=1223&xml=1
- To see this page output as JSON, use:
- http://classinfo.umn.edu/?subject=MKTG&catalog_nbr=6082&term=1223&json=1
- To see this page output as CSV, use:
- http://classinfo.umn.edu/?subject=MKTG&catalog_nbr=6082&term=1223&csv=1
ClassInfo created and maintained by the Humphrey School of Public Affairs.
If you have questions about specific courses, we strongly encourage you to contact the department where the course resides.