MKTG 4060 is also offered in Spring 2022
MKTG 4060 is also offered in Fall 2021
Fall 2021 | MKTG 4060 Section 001: Marketing Channels (24340)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 4 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Enrollment Requirements:
- CSOM major, 60 cr or NONM, Rec Res Mgmt, BP (Mktg subplan), Jour - Prof track
- Times and Locations:
Regular Academic Session
Tue,
Thu 11:50AM - 01:30PM
UMTC, West Bank
Hanson Hall 1-103
- Enrollment Status:
Open (36 of 65 seats filled)
- Also Offered:
- Course Catalog Description:
- Today, a brand's marketing channel strategy directly impacts its brand value. And if designed properly, a channel strategy acts as a key differentiator for any organization. In this class, we will study how to select the right channel partners, and properly motivate their actions. We will also explore the connections between marketing channels and supply chains. By the end of the course you will see how organizations create significant brand value via their marketing channels. prereq: MKTG 3010 and MKTG 3040 or instructor approval
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/24340/1219
ClassInfo Links - Fall 2021 Marketing Classes