MBA 6240 is also offered in Spring 2022
MBA 6240 is also offered in Fall 2021
Fall 2021 | MBA 6240 Section 077: Competing in a Data-Driven Digital Age (24729)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Enrollment Requirements:
- FTMBA, Mgmt Sci MBA, or Online
- Times and Locations:
Extended Regular Session
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (24 of 65 seats filled)
- Also Offered:
- Course Catalog Description:
- Contemporary managers must understand how the convergence of mobility, analytics, social media, cloud computing, and AI are transforming firms, industries, markets, and society. This course provides tools and conceptual frameworks for competing in the digital age. Students will learn state-of-the-art skills in the context of digital disruption, platform based business models, Internet of Things, digital advertising, social networks, social media, big-data, and open innovation that pervade competition in the digital age. These will include the fundamentals of predictive modeling, large scale A/B testing, social networks analysis, and an exposure to the issues on the ethics and bias involved in AI applications. While this course will use case studies in the digital domain, the methods taught here have a wide range of applicability across functions and verticals in modern business environments. prereq: FT MBA, Mgmt Sci MBA or Online MBA student
- Class Description:
- Student may contact the instructor or department for information.
- Who Should Take This Class?:
- This class is reserved for Full-Time MBA students only.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/24729/1219
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Fall 2021 Master of Business Admin Classes