2 classes matched your search criteria.
MKTG 6050 is also offered in Summer 2022
MKTG 6050 is also offered in Spring 2022
MKTG 6050 is also offered in Summer 2021
Spring 2017 | MKTG 6050 Section 050: Business Research Methods (70381)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- First Half of Term01/20/2017Fri 08:00AM - 05:00PMUMTC, West BankCarlson School of Management L-11701/27/2017Fri 08:00AM - 05:00PMUMTC, West BankCarlson School of Management L-11702/03/2017Fri 08:00AM - 05:00PMUMTC, West BankCarlson School of Management L-117
- Also Offered:
- Course Catalog Description:
- Business Research Methods - The main goal of the course is to teach students both some fundamental business management concepts and methods of quantitative analytics. The course will focus on applications of analytic techniques, while the traditional MR will be analytics and/or modeling driven.
- Class Notes:
- This section is reserved for Full-time MBA students only
- Class Description:
- The main goal of the course is to teach students to use certain methods of quantitative analytics as a systematic and analytical approach to business decision making. An analytical approach will enable students to: identify alternative business options and actions; calibrate the opportunity costs associated with each option; and choose one or more options that have the highest likelihood of helping decision makers achieve their business goals.The course will be a combination of lectures, exercises, and case discussions. Lectures will cover the concepts and models you need to understand and apply the scientific approach to business decision making. The application of these concepts to practice will be illustrated in the cases, readings, and the examples/exercises. Several business decision making concepts will be covered and operationalized in the course, such as segmentation, targeting, positioning, and marketing resource allocation. Through the software tools, you will have hands-on opportunities to apply the concepts and models to resolve real-life business problems.The course assumes a working knowledge of basic statistics. We will use Microsoft Excel as our primary statistical software. Please make sure your laptop is installed with Excel prior to our first class.
- Who Should Take This Class?:
- This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Textbooks:
- https://bookstores.umn.edu/course-lookup/70381/1173
- Instructor Supplied Information Last Updated:
- 8 February 2017
Spring 2017 | MKTG 6050 Section 051: Business Research Methods (70382)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
- First Half of Term01/21/2017Sat 08:00AM - 05:00PMUMTC, West BankCarlson School of Management L-11701/28/2017Sat 08:00AM - 05:00PMUMTC, West BankCarlson School of Management L-11702/04/2017Sat 08:00AM - 05:00PMUMTC, West BankCarlson School of Management L-117
- Also Offered:
- Course Catalog Description:
- Business Research Methods - The main goal of the course is to teach students both some fundamental business management concepts and methods of quantitative analytics. The course will focus on applications of analytic techniques, while the traditional MR will be analytics and/or modeling driven.
- Class Notes:
- This section is reserved for Full-time MBA students only
- Class Description:
- The main goal of the course is to teach students to use certain methods of quantitative analytics as a systematic and analytical approach to business decision making. An analytical approach will enable students to: identify alternative business options and actions; calibrate the opportunity costs associated with each option; and choose one or more options that have the highest likelihood of helping decision makers achieve their business goals.The course will be a combination of lectures, exercises, and case discussions. Lectures will cover the concepts and models you need to understand and apply the scientific approach to business decision making. The application of these concepts to practice will be illustrated in the cases, readings, and the examples/exercises. Several business decision making concepts will be covered and operationalized in the course, such as segmentation, targeting, positioning, and marketing resource allocation. Through the software tools, you will have hands-on opportunities to apply the concepts and models to resolve real-life business problems.The course assumes a working knowledge of basic statistics. We will use Microsoft Excel as our primary statistical software. Please make sure your laptop is installed with Excel prior to our first class.
- Who Should Take This Class?:
- This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Textbooks:
- https://bookstores.umn.edu/course-lookup/70382/1173
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Spring 2017 Marketing Classes
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