3 classes matched your search criteria.

Fall 2015  |  MKTG 4080W Section 001: Marketing Strategy (12965)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
UMNTC Liberal Education Requirement
Times and Locations:
Regular Academic Session
 
09/08/2015 - 12/16/2015
Mon, Wed 08:00AM - 09:40AM
UMTC, West Bank
Carlson School of Management 2-219
Also Offered:
Course Catalog Description:
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
Class Description:
This course focuses on how a firm manages its resources and capabilities to maximize customer value and firm profit. Students will learn about several key concepts that form the basis for marketing strategy, as well as the frameworks and tools useful in developing a successful marketing strategy. The topics discussed will include the benefits of being market oriented; the principles of segmentation, targeting, and positioning; product life cycle dynamics; the structural analysis of industries and markets; and the basis of a sustainable competitive advantage. The course will be taught largely using the case method to allow students to step into the shoes of decision-makers in real organizations. The cases are designed to improve the student's ability to analyze a firm's situation, summarize the critical issues, and justify a particular course of action. Additionally, several short homework assignments have been designed to illustrate specific marketing concepts to the students. The target audience for this course is upper-class undergraduate marketing majors.
Grading:
25% Midterm Exam
30% Reports/Papers
5% Quizzes
25% Class Participation
15% Problem Solving
Exam Format:
short answer
Class Format:
40% Lecture
60% Discussion
6 short homework assignments (should require less than an hour each)
Workload:
40 Pages Reading Per Week
60 Pages Writing Per Term
1 Exam(s)
1 Paper(s)
Textbooks:
https://bookstores.umn.edu/course-lookup/12965/1159
Instructor Supplied Information Last Updated:
14 October 2009

Fall 2015  |  MKTG 4080W Section 002: Marketing Strategy (22323)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
UMNTC Liberal Education Requirement
Times and Locations:
Regular Academic Session
 
09/08/2015 - 12/16/2015
Mon, Wed 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 2-219
Also Offered:
Course Catalog Description:
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
Class Description:
This course focuses on how a firm manages its resources and capabilities to maximize customer value and firm profit. Students will learn about several key concepts that form the basis for marketing strategy, as well as the frameworks and tools useful in developing a successful marketing strategy. The topics discussed will include the benefits of being market oriented; the principles of segmentation, targeting, and positioning; product life cycle dynamics; the structural analysis of industries and markets; and the basis of a sustainable competitive advantage. The course will be taught largely using the case method to allow students to step into the shoes of decision-makers in real organizations. The cases are designed to improve the student's ability to analyze a firm's situation, summarize the critical issues, and justify a particular course of action. Additionally, several short homework assignments have been designed to illustrate specific marketing concepts to the students. The target audience for this course is upper-class undergraduate marketing majors.
Grading:
25% Midterm Exam
30% Reports/Papers
5% Quizzes
25% Class Participation
15% Problem Solving
Exam Format:
short answer
Class Format:
40% Lecture
60% Discussion
6 short homework assignments (should require less than an hour each)
Workload:
40 Pages Reading Per Week
60 Pages Writing Per Term
1 Exam(s)
1 Paper(s)
Textbooks:
https://bookstores.umn.edu/course-lookup/22323/1159
Instructor Supplied Information Last Updated:
14 October 2009

Fall 2015  |  MKTG 4080W Section 003: Marketing Strategy (31379)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
UMNTC Liberal Education Requirement
Times and Locations:
Regular Academic Session
 
09/08/2015 - 12/16/2015
Mon, Wed 01:45PM - 03:25PM
UMTC, West Bank
Carlson School of Management 1-127
Also Offered:
Course Catalog Description:
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. prereq: 3001, 3010, 3040, 12 cr in marketing, sr
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/31379/1159

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