Fall 2019  |  MKTG 6060 Section 090: Marketing Channels (22908)

Instructor(s)
Class Component:
Discussion
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Second Half of Term
 
10/22/2019 - 12/11/2019
Tue 05:45PM - 09:05PM
UMTC, West Bank
Carlson School of Management 1-142
Enrollment Status:
Open (20 of 48 seats filled)
Also Offered:
Course Catalog Description:
This class focuses on designing go-to-market routes that align with customer purchase journeys, including the selection of channel partners, and fashioning the right channel incentives. We will pay particular attention to contemporary challenges arising from channel fragmentation and addition of online routes-to-market. prereq: MBA 6210, MBA student
Class Notes:
http://classinfo.umn.edu/?MKTG6060+Fall2019
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22908/1199

ClassInfo Links - Fall 2019 6000 Level Marketing Classes Taught by George John

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