ClassInfo - Fall 2019 Marketing Classes Taught by George John

Fall 2019 | MKTG 6060 Section 090: Marketing Channels (22908)

Instructor(s): George John
Class Component:: Discussion
Credits:: 2 Credits
Grading Basis:: A-F only
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Times and Locations:: Second Half of Term

10/22/2019 - 12/11/2019

Tue 05:45PM - 09:05PM

UMTC, West Bank

Carlson School of Management 1-142
Enrollment Status:: Open (20 of 48 seats filled)

Course Catalog Description:: This class focuses on designing go-to-market routes that align with customer purchase journeys, including the selection of channel partners, and fashioning the right channel incentives. We will pay particular attention to contemporary challenges arising from channel fragmentation and addition of online routes-to-market. prereq: MBA 6210, MBA student
Class Notes:: http://classinfo.umn.edu/?MKTG6060+Fall2019
Class Description:: Student may contact the instructor or department for information.
Textbooks:: https://bookstores.umn.edu/course-lookup/22908/1199

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