MKTG 8810 is also offered in Spring 2024
MKTG 8810 is also offered in Fall 2023
MKTG 8810 is also offered in Spring 2022
MKTG 8810 is also offered in Fall 2021
Fall 2019 | MKTG 8810 Section 001: Consumer Behavior Special Topics (31438)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F or Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Class Attributes:
Topics Course
- Times and Locations:
Second Half of Term
UMTC, West Bank
Virtual Rooms ROOM-TBA
- Enrollment Status:
Open (5 of 15 seats filled)
- Also Offered:
- Course Catalog Description:
- Topics related to the fundamentals of consumer behavior such as attitudes, behavioral research methods, branding, consumer well-being, decision making, information processing, and perceptions. See "Class Notes" for details. prereq: Doctoral student or [master's program student, instr consent]
- Class Notes:
- "Consumption and Well-being" How does consumption influence well-being and how does the consumer's well-being influence their consumption. Various theories of well-being, consumption, and their potential intersection, identification of issues, analysis and generation of new research questions. This class will meet 1-4pm Fridays in CSOM 3-166
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/31438/1199
ClassInfo Links - Fall 2019 Marketing Classes Taught by Rohini Ahluwalia