Fall 2019  |  MKTG 3001 Section 020: Principles of Marketing (22459)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/03/2019 - 12/11/2019
Mon 05:45PM - 08:15PM
UMTC, West Bank
Hanson Hall 1-104
Enrollment Status:
Open (31 of 120 seats filled)
Also Offered:
Course Catalog Description:
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
Class Description:
Introduction to marketing terms, concepts and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion and marketing channel (place) decisions. Target Audience: BSB Majors; Text: Marketing, 6th Edition, Berkowitz, Kerin, Hartley & Rudelius, Publishers: Irwin/McGraw-Hill
Grading:
30% Midterm Exam
30% Final Exam
10% Class Participation
30% Other Evaluation Other Grading Information: marketing plan
Exam Format:
multiple choice and short answer questions
Class Format:
75% Lecture
25% Discussion
Workload:
2 Exam(s)
1 Paper(s)
Textbooks:
https://bookstores.umn.edu/course-lookup/22459/1199
Instructor Supplied Information Last Updated:
21 May 2007

ClassInfo Links - Fall 2019 Marketing Classes Taught by Lei Zhuang

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