Fall 2019  |  MKTG 6090 Section 060: Marketing Topics -- Marketing Analytics: Customer Insights (34301)

Class Component:
2 Credits (4 Credits max.)
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
Topics Course
Times and Locations:
First Half of Term
09/03/2019 - 10/21/2019
Tue 05:45PM - 09:05PM
UMTC, West Bank
Carlson School of Management 1-143
Enrollment Status:
Open (13 of 48 seats filled)
Also Offered:
Course Catalog Description:
Selected topics/problems of current interest considered in depth. prereq: MBA 6210, MBA students
Class Notes:
Customer Analytics addresses how to use data to learn about and market to individual customers. Marketing is evolving from an art to a science. Many firms have extensive data about consumers' choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. In this course, students will learn the scientific approaches to analyze and act on customer information. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency and working experience to interact with and manage a marketing analytics team. The course uses a combination of lectures, cases, and exercises to learn the material. This course takes a hands-on approach with real-world databases and equips students with tools that can be used immediately on the job.
Class Description:
Student may contact the instructor or department for information.

ClassInfo Links - Fall 2019 Marketing Classes Taught by Yi Zhu

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