Fall 2019  |  MKTG 4076 Section 001: Digital Marketing (31435)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Second Half of Term
 
10/22/2019 - 12/11/2019
Mon, Wed 11:50AM - 01:30PM
UMTC, West Bank
Carlson School of Management 1-143
Enrollment Status:
Closed (48 of 48 seats filled)
Also Offered:
Course Catalog Description:
The Internet and digital technologies have continued to alter the way consumers search information, make transactions, and share experiences, as well as the way firms market towards and engage with consumers. In today's digital era, it is imperative for marketers to understand how to gain a competitive edge by leveraging digital media to set targeting strategies and implement the marketing mix. This course will provide a structured framework to introduce students to the most up-to-date tactics, applications, and trends in digital marketing. The course is organized around three main sections developed by the instructor: - Internet marketing, which explores the impact of Internet on (1) consumer behaviors and (2) advertising strategies. - Social marketing, which focuses on (1) the formation of online social networks and (2) social media analytics. - Mobile marketing, which examines (1) location-based targeting and (2) the management of omni-channel marketing. prereq: Mktg 3010
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/31435/1199

ClassInfo Links - Fall 2019 4000 Level Marketing Classes

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