2 classes matched your search criteria.

Fall 2019  |  MKTG 3010 Section 001: Marketing Research (22416)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/03/2019 - 12/11/2019
Mon, Wed 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 2-233
Enrollment Status:
Closed (48 of 48 seats filled)
Also Offered:
Course Catalog Description:
This course focuses on managing the entire marketing research process, which involves collecting and analyzing relevant, timely, and accurate information to gain customer insights and drive effective marketing decision making. Students learn fundamental techniques of data collection and analysis to solve specific marketing problems. The class offers hands-on learning-by-doing opportunities through group projects for students to practice every stage of marketing research. prereq: 3001 and SCO 2550 or equiv statistics course
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22416/1199

Fall 2019  |  MKTG 3010 Section 003: Marketing Research (22843)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/03/2019 - 12/11/2019
Mon, Wed 11:50AM - 01:30PM
UMTC, West Bank
Carlson School of Management 2-233
Enrollment Status:
Closed (48 of 48 seats filled)
Also Offered:
Course Catalog Description:
This course focuses on managing the entire marketing research process, which involves collecting and analyzing relevant, timely, and accurate information to gain customer insights and drive effective marketing decision making. Students learn fundamental techniques of data collection and analysis to solve specific marketing problems. The class offers hands-on learning-by-doing opportunities through group projects for students to practice every stage of marketing research. prereq: 3001 and SCO 2550 or equiv statistics course
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22843/1199

ClassInfo Links - Fall 2019 Marketing Classes Taught by Wendy Lutter

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