Summer 2019  |  MKTG 3001 Section 020: Principles of Marketing (83379)

Class Component:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
06/10/2019 - 08/02/2019
Mon, Wed 05:45PM - 08:15PM
UMTC, West Bank
Hanson Hall 1-103
Enrollment Status:
Open (12 of 65 seats filled)
Also Offered:
Course Catalog Description:
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
Class Description:
The student will learn the basic marketing concepts that drive corporate marketing strategy and will apply them through use classroom discussion, team presentations,guest speakers and video discussion techniques. Key Twin Cities Marketing Executives will make guest appearances throughout the semester to share their career experiences, techniques and ideas for marketing success in a challenging global corporate world. Students will learn, present and and apply marketing principles and their ideas in front of the class. Being able to present and apply ideas are a key ingredient to your future success in business. This is a "no penalty zone" for the student to learn and try their individually learned marketing techniques to establish their own style of applying marketing principles. Many of the reading materials and weekly chapter readings will be supplemented with lecture/discussion sessions from the instructor's experiences in the current business world. The goal is to make the text relevant to current business conditions. Reading the weekly chapters and completing quizzes will be critical for the on-going progress of the student and meeting of course objectives. Therefore, balancing depth and breadth of the chapter readings will be important an important objective to ensuring the course provides real world relevance.
30% Midterm Exam
15% Final Exam
30% Quizzes
15% In-class Presentations
10% Class Participation
Exam Format:
Multiple Choice
Class Format:
30% Lecture
70% Discussion
15-20 Pages Reading Per Week
3 Exam(s)
Instructor Supplied Information Last Updated:
21 May 2007

ClassInfo Links - Summer 2019 Marketing Classes Taught by Wayne Mueller

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