Fall 2019  |  MKTG 4085 Section 050: Nudge: Improving Decisions about Health, Wealth, and Happiness (22907)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
First Half of Term
 
09/20/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-132
 
09/21/2019
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-132
 
09/27/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-132
Enrollment Status:
Closed (31 of 0 seats filled)
Also Offered:
Course Catalog Description:
People do surprising and funny things. Business leaders, policy makers, and scientists long have been interested in why people do what they do, and for a long time that interest has fallen under the rubric of a "rational man" model. It is now clear that the rational model is imperfect, at best. This course takes a look at the less rational side of life, studying the shortcuts, the low road, and the error-prone processes that enable people to feel, decide, and act efficiently--despite costs to rationality. For most of the past 200 years, most of what organizations, politicians, and well-meaning people did in order to make consumers change their behavior consisted of what might be called "shoves"--heavy-handed, choice-restricting, highly-incentivized, information-dense treatments that basically told consumers what to do (or else!). Those, by and large, do not work. Not only do they not work, but they are also costly and can even make the unwanted behavior emerge even more than before the shove by creating boomerang or counterproductive effects. prereq: MKTG 3001
Class Notes:
Students must enroll in the course no later than August 30, 2019
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22907/1199

ClassInfo Links - Fall 2019 4000 Level Marketing Classes Taught by Kathleen Vohs

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