Summer 2019  |  MKTG 6087 Section 070: Power of Story (87646)

Instructor(s)
Class Component:
Lecture
Credits:
1 Credit
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Online Course
Times and Locations:
Extended Regular Session
 
07/05/2019 - 08/16/2019
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Open (43 of 48 seats filled)
Also Offered:
Course Catalog Description:
Abraham Lincoln professed that "People are more influenced and informed through a story than in any other way." This course is about harnessing the power of story to become a more influential communicator. Whether you're presenting data or a new idea, this course will prepare you to overcome challenges such as: How do you get (and maintain) attention? How can you convey complex information quickly? How do you make a broad, abstract idea concrete and tangible enough for people to understand? How do you provide credibility for your idea without resorting to dry statistics? This course = communication science + storytelling workshop. It involves many exercises, activities, and practicing your skills. By focusing on personal storytelling, Power of Story is aimed at those who seek to resonate with others through clear and captivating communication.
Class Notes:
students who took MKTG 6090 in Fall 2018 will not receive credit for this course as it was the same course under a different course number
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/87646/1195

ClassInfo Links - Summer 2019 Marketing Classes Taught by Vladas Griskevicius

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