Fall 2019  |  MKTG 6084 Section 050: Persuasion and Influence (22838)

Class Component:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
First Half of Term
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-147
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-147
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-147
Enrollment Status:
Closed (53 of 20 seats filled)
Also Offered:
Course Catalog Description:
Successful marketers, leaders and communicators must not only make the right decisions-they must also influence others. Successfully managing other people depends on managing the influence process. Doing this effectively requires understanding the psychology of persuasion. This course is about the science of influence & persuasion. Through deeper understanding of human psychology, you will learn scientifically-tested and practical tools to become more influential in your dealings with consumers, clients, coworkers, & managers. Through a mix of lecture, discussion, reading, reflection, and experiential exercises, you will master the tools to be able to mobilize others by strategically crafting your communications. prereq: MBA 6210, MBA student
Class Notes:
This course will meet September 13, 20 & 21 only, 8am-5pm. This course was previously offered as MKTG 6090 in Summer 2014 & Fall 2014. Students who took this course under MKTG 6090 will not be able to receive credit for MKTG 6084. http://classinfo.umn.edu/?MKTG6084+Fall2019
Class Description:
The ability to influence others and communicate persuasively is critical to a marketer's effectiveness. In this class you will learn about tools to influence, inspire, and shape others' behavior. Through a mix of lecture, discussion, and experiential exercises, you will master practical tools to become more persuasive and influential.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
 Learn the principles of persuasion
 Harness the latest scientific evidence to create powerful, ethical, and lasting influence
 Understand the psychology of the influence process
 Master a practical toolkit for crafting strategic communications
By completing this course, students will (1) gain a greater understanding of the psychology of persuasion, (2) become expert at identifying opportunities to be leveraged in any persuasion situation, (3) develop a sense for how to strategically approach the persuasion process, and (4) learn a master persuasion toolkit.
Instructor Supplied Information Last Updated:
16 February 2017

ClassInfo Links - Fall 2019 Marketing Classes Taught by Vladas Griskevicius

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