Spring 2021  |  MKTG 6087 Section 070: Power of Story (63694)

Instructor(s)
Class Component:
Lecture
Credits:
1 Credit
Repeat Credit Limit:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Online Course
Enrollment Requirements:
MBA 6300, CSOM grad student
Times and Locations:
First Half of Term
 
01/19/2021 - 03/08/2021
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Closed (48 of 20 seats filled)
Also Offered:
Course Catalog Description:
Abraham Lincoln professed that "People are more influenced and informed through a story than in any other way." This course is about harnessing the power of story to become a more influential communicator. Whether you're presenting data or a new idea, this course will prepare you to overcome challenges such as: How do you get (and maintain) attention? How can you convey complex information quickly? How do you make a broad, abstract idea concrete and tangible enough for people to understand? How do you provide credibility for your idea without resorting to dry statistics? This course = communication science + storytelling workshop. It involves many exercises, activities, and practicing your skills. By focusing on personal storytelling, Power of Story is aimed at those who seek to resonate with others through clear and captivating communication.
Class Notes:
Online: All instruction will be online with no set meeting pattern. Students can engage with the material any time or within a certain time frame (such as one week). There will be no required in-person instruction or interaction. Students will have the same experience whether on campus or off campus.
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/63694/1213

ClassInfo Links - Spring 2021 Marketing Classes

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