Spring 2021  |  MKTG 4050 Section 001: Advertising and Promotion (53456)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
Student Option
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Online Course
Enrollment Requirements:
CSOM major, 60 cr or NONM, Rec Res Mgmt, BP (Mktg subplan), Jour - Prof track
Times and Locations:
Regular Academic Session
 
01/19/2021 - 05/03/2021
Tue, Thu 01:45PM - 03:25PM
Off Campus
UMN REMOTE
Enrollment Status:
Closed (68 of 65 seats filled)
Also Offered:
Course Catalog Description:
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3010 and MKTG 3040 or instructor approval
Class Notes:
Remote: All instruction will be fully online with set meeting patterns. Students must be online at the scheduled days and times. In addition, instructors may provide supplemental content that students can engage with any time or within a certain time frame. The instructors might be available for limited in-person interactions. However, in-person interactions will be optional if available. Students will have a very similar experience whether on campus or off campus.
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/53456/1213

ClassInfo Links - Spring 2021 Marketing Classes

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