2 classes matched your search criteria.

Fall 2020  |  MKTG 6072 Section 070: International Marketing (19100)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Online Course
Pre-Covid
Times and Locations:
Regular Academic Session
 
09/08/2020 - 12/16/2020
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Open (38 of 48 seats filled)
Also Offered:
Course Catalog Description:
Managing international marketing functions. Identifying marketing-based international business opportunities. Cultural factors in buyer behavior. Constructing/evaluating global/culturally adjusted marketing strategies. prereq: MBA 6210, MBA student
Class Notes:
http://classinfo.umn.edu/?MKTG6072+Fall2020
Class Description:
Dealing with marketing issues and opportunities around the world. Understanding the pros and cons of the global market place and developing programs which will maximize success in these environments. Learning about foreign environments in both developed and developing countries and assessing how to apply the appropriate marketing mix in these environments. Developing an understanding of the complex and varied world outside the United States.
An important element in the course is its experiential assignment. This involves working directly with local companies on a major international marketing problem they are currently dealing with. Student groups will be required to interact with key international marketing executives and their foreign subsidiaries to provide a marketing analysis and recommendations to solve this problem.
Cases are used throughout the course. These cases provide a thorough analysis of the kinds of marketing problems companies face in different marketing environments around the world. We cover India and China thoroughly, given the rapidly emerging power of these two economies on the world economic scene.
Who Should Take This Class?:
This course satisfies the international experience component of the MBA program and is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
 Analyze marketing approaches in various countries to assess their strengths and weaknesses
 Understand the diverse marketing situations countries present to the global marketer
 Evaluate and implement global marketing concepts appropriate for the countries being investigated.
 Create action plans to ensure long term success in these markets
 Learn how to work with foreign marketing personnel on solving marketing problems.
Textbooks:
https://bookstores.umn.edu/course-lookup/19100/1209
Instructor Supplied Information Last Updated:
16 February 2017

Fall 2020  |  MKTG 6072 Section 071: International Marketing (19414)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Online Course
Pre-Covid
Times and Locations:
Regular Academic Session
 
09/08/2020 - 12/16/2020
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Open (29 of 48 seats filled)
Also Offered:
Course Catalog Description:
Managing international marketing functions. Identifying marketing-based international business opportunities. Cultural factors in buyer behavior. Constructing/evaluating global/culturally adjusted marketing strategies. prereq: MBA 6210, MBA student
Class Notes:
http://classinfo.umn.edu/?MKTG6072+Fall2020
Class Description:
Dealing with marketing issues and opportunities around the world. Understanding the pros and cons of the global market place and developing programs which will maximize success in these environments. Learning about foreign environments in both developed and developing countries and assessing how to apply the appropriate marketing mix in these environments. Developing an understanding of the complex and varied world outside the United States.
An important element in the course is its experiential assignment. This involves working directly with local companies on a major international marketing problem they are currently dealing with. Student groups will be required to interact with key international marketing executives and their foreign subsidiaries to provide a marketing analysis and recommendations to solve this problem.
Cases are used throughout the course. These cases provide a thorough analysis of the kinds of marketing problems companies face in different marketing environments around the world. We cover India and China thoroughly, given the rapidly emerging power of these two economies on the world economic scene.
Who Should Take This Class?:
This course satisfies the international experience component of the MBA program and is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
 Analyze marketing approaches in various countries to assess their strengths and weaknesses
 Understand the diverse marketing situations countries present to the global marketer
 Evaluate and implement global marketing concepts appropriate for the countries being investigated.
 Create action plans to ensure long term success in these markets
 Learn how to work with foreign marketing personnel on solving marketing problems.
Textbooks:
https://bookstores.umn.edu/course-lookup/19414/1209
Instructor Supplied Information Last Updated:
16 February 2017

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