ClassInfo - Fall 2020 Marketing Classes

Fall 2020 | MKTG 6060 Section 090: Marketing Channels (19478)

Instructor(s): George John
Class Component:: Lecture
Credits:: 2 Credits
Repeat Credit Limit:: 4 Credits
Grading Basis:: A-F only
Instructor Consent:: No Special Consent Required
Instruction Mode:: Completely Online
Class Attributes:: Online Course
Enrollment Requirements:: MBA student
Times and Locations:: Second Half of Term

10/27/2020 - 12/16/2020

Tue 05:45PM - 09:05PM

Off Campus

UMN REMOTE
Enrollment Status:: Open (11 of 48 seats filled)

Course Catalog Description:: This class focuses on designing go-to-market routes that align with customer purchase journeys, including the selection of channel partners, and fashioning the right channel incentives. We will pay particular attention to contemporary challenges arising from channel fragmentation and addition of online routes-to-market. prereq: MBA 6210, MBA student
Class Notes:: http://classinfo.umn.edu/?MKTG6060+Fall2020 Remote: All instruction will be fully online with set meeting patterns. Students must be online at the scheduled days and times. In addition, instructors may provide supplemental content that students can engage with any time or within a certain time frame. The instructors might be available for limited in-person interactions. However, in-person interactions will be optional if available. Students will have a very similar experience whether on campus or off campus.
Class Description:: Student may contact the instructor or department for information.
Textbooks:: https://bookstores.umn.edu/course-lookup/19478/1209

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