2 classes matched your search criteria.
MKTG 4076 is also offered in Spring 2025
MKTG 4076 is also offered in Fall 2024
MKTG 4076 is also offered in Spring 2024
MKTG 4076 is also offered in Fall 2023
MKTG 4076 is also offered in Spring 2023
MKTG 4076 is also offered in Fall 2022
MKTG 4076 is also offered in Spring 2022
MKTG 4076 is also offered in Fall 2021
Fall 2020 | MKTG 4076 Section 001: Digital Marketing (19530)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Repeat Credit Limit:
- 4 Credits
- Grading Basis:
- Student Option No Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Times and Locations:
First Half of Term
Mon,
Wed 11:50AM - 01:30PM
Off Campus
UMN REMOTE
- Enrollment Status:
Open (47 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- The Internet and digital technologies have continued to alter the way consumers search information, make transactions, and share experiences, as well as the way firms market towards and engage with consumers. In today's digital era, it is imperative for marketers to understand how to gain a competitive edge by leveraging digital media to set targeting strategies and implement the marketing mix. This course will provide a structured framework to introduce students to the most up-to-date tactics, applications, and trends in digital marketing. The course is organized around three main sections developed by the instructor: - Internet marketing, which explores the impact of Internet on (1) consumer behaviors and (2) advertising strategies. - Social marketing, which focuses on (1) the formation of online social networks and (2) social media analytics. - Mobile marketing, which examines (1) location-based targeting and (2) the management of omni-channel marketing. prereq: Mktg 3010
- Class Notes:
- Remote: All instruction will be fully online with set meeting patterns. Students must be online at the scheduled days and times. In addition, instructors may provide supplemental content that students can engage with any time or within a certain time frame. The instructors might be available for limited in-person interactions. However, in-person interactions will be optional if available. Students will have a very similar experience whether on campus or off campus.
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/19530/1209
Fall 2020 | MKTG 4076 Section 002: Digital Marketing (33957)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Repeat Credit Limit:
- 4 Credits
- Grading Basis:
- Student Option No Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Times and Locations:
Second Half of Term
Mon,
Wed 11:50AM - 01:30PM
Off Campus
UMN REMOTE
- Enrollment Status:
Closed (51 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- The Internet and digital technologies have continued to alter the way consumers search information, make transactions, and share experiences, as well as the way firms market towards and engage with consumers. In today's digital era, it is imperative for marketers to understand how to gain a competitive edge by leveraging digital media to set targeting strategies and implement the marketing mix. This course will provide a structured framework to introduce students to the most up-to-date tactics, applications, and trends in digital marketing. The course is organized around three main sections developed by the instructor: - Internet marketing, which explores the impact of Internet on (1) consumer behaviors and (2) advertising strategies. - Social marketing, which focuses on (1) the formation of online social networks and (2) social media analytics. - Mobile marketing, which examines (1) location-based targeting and (2) the management of omni-channel marketing. prereq: Mktg 3010
- Class Notes:
- Remote: All instruction will be fully online with set meeting patterns. Students must be online at the scheduled days and times. In addition, instructors may provide supplemental content that students can engage with any time or within a certain time frame. The instructors might be available for limited in-person interactions. However, in-person interactions will be optional if available. Students will have a very similar experience whether on campus or off campus.
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/33957/1209
ClassInfo Links - Fall 2020 Marketing Classes